This is a digital mock campaign for the Snapple Drink brand
They are known and loved for their unique fact contained lids
Based on that my proposed campaign slogan is ‘More of What You Love’
Using the massive international network of Snapchat, Snapple would have a take over week where Snapchat users can personalise their Snapple lid with images of things they love. #Snapplesnaps
Snapple will also promote itself as an exquisite cocktail base through its unique cocktail recipes
The ‘More of What You Love’ campaign will raise brand awareness and engagement whilst exploiting and leaving behind a strong social digital footprint.
Role Copy & Art Direction