The O2 is more than a music venue, it is the home of great entertainment experiences. One of which was Drake’s ‘Boy Meets World Tour’. It raised a great opportunity for O2 to connect with real fans and I proactively pitched to lead and form authentic brand partnerships for O2 Music and subculture youth groups.
I sought out hip hop party collective ‘Hotsince91’ to partner with O2 to create vibrant social competition assets for the #onedanceonechance challenge as well as to authentically engage with real Drake fans.
Role Brand Partnership, Editorial Strategy & Art Direction
Type Social Campaign