Best You've Never Heard Of
We introduced the honest premise that the One Plus is the best phone ‘You’ve Never Heard Of’
A short instagram campaign was created off the back of the ‘Best You’ve Never Heard of ’ home truth. I was responsible for casting a unique personality to show the audience ‘The Best London You’ve Never Heard Of’
I selected storyteller and furniture designer Yinka Illori to lead with a design lens and show us the best of his London. I chose Yinka beacause he offers something different to the standard influencer. Yinka is young and well acclaimed in the Design industry, he was the ideal personality to introduce Londoners to an art and design side of London that they would otherwise never see.
Role Brand Partnership
For One Plus 5 & O2
Type Social Campaign