If I Grow Up

Islamic Relief briefed me on their Orphans campaign. I wanted to create a conceptual campaign which wasn’t typical of the charity market but still directly addresses the global issues affecting children. The simplicity of a child playing with a toy inspired my creative response.

Every child has a dream. Some dream of fame or stardom, while others yearn to help others as doctors or teachers.

The luxuries of living in peace, financial stability are some of many things we often take for granted. ‘When I Grow Up’ allows us to imagine a life where there is no big ambition and the only real question being whether you will survive to adulthood at all. It is children who have to think like this that Islamic Relief works to support and protect.

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